VERO Brand Naming

I partnered with the founder of Equo, a Del Mar–based hair salon rooted in transparency and elevated care, to develop the brand name for her debut product line. Through multiple rounds of strategic exploration, ranging from Italian-rooted names to texture-inspired concepts, we landed on VERO, a name that reflects the brand’s core values of truth, integrity, and timeless beauty. The first product to launch under the VERO name, The Keratin Hair Oil, is now sold exclusively at Revolve.