DBS
DBS approached us with a rather interesting ask. They wanted a series of social posts that would break through all the other marketing tactics in people’s social feeds, and change how people felt about bankers (and their bank). Bankers are just regular people, after all. They post to Instagram, know all the latest memes, and talk about things you’d never expect.
In order to position DBS as a different kind of bank, we knew we’d have to talk to people in a different kind of way. There are plenty of messages around low APRs, high-yielding mutual funds, etc. So we took the approach of introducing people to the bankers behind DBS, leveraging the fun, quirky, rather edgy characters in their SPARKS mini-series.