Holland America
I wrote conversion-minded cruise marketing for Holland America Line, blending brand storytelling with performance goals across email, web, and paid media. My work spanned seasonal sales, destination spotlights, loyalty messaging, and marquee campaigns like Wave Season and Cruise Week. I helped turn ship specs and itineraries into irresistible reasons to book. Whether it was a Caribbean getaway or a Grand Voyage, I shaped the messages that get travelers on board.