Darrah Christel

 Holland America

I wrote conversion-minded cruise marketing for Holland America Line, blending brand storytelling with performance goals across email, web, and paid media. My work spanned seasonal sales, destination spotlights, loyalty messaging, and marquee campaigns like Wave Season and Cruise Week. I helped turn ship specs and itineraries into irresistible reasons to book. Whether it was a Caribbean getaway or a Grand Voyage, I shaped the messages that get travelers on board.

 Holland America Website

 Holland America Planners

 

Holland America Blog

 
 

Experience Morimoto by Sea: A Culinary Evolution

Holland America is thrilled to announce the expansion of Morimoto by Sea, bringing an elevated sushi experience curated by world-renowned Chef Masaharu Morimoto to more ships in our fleet. Known for his innovative approach to Japanese cuisine, Chef Morimoto’s expertise and signature flavors will now be available in a new à la carte sushi bar experience.

READ MORE
 

Made From Scratch: A Holland America & Sur La Table Cooking Experience

Freshly made pasta. Rich, savory sauces. Decadent desserts. There’s nothing quite like the satisfaction of a meal made from scratch. And this month, Holland America and Sur La Table are coming together to provide an exclusive cooking class hosted at Sur La Table locations across the country.  

READ BLOG